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Turning Your Data into Dollars?

By: k_bohannan | 01.25.12 | Permalink | No Comments
Ever have the feeling you’re being followed?  Someone tracking your every move?Taking note of the things you do and the things you like?What if I told you this could be a good thing?Every move you make on the Internet is documented and recorded.  Companies spend billions of dollars every year ...

like, facebook, advertising

Like-Gate

By: k_bohannan | 11.08.11 | Permalink | No Comments
How many times have you been playing around on Facebook, avoiding doing work, and you notice a special little “Like” button on the top of a company or group page?  Chances are, most of us have.  You may have even clicked that “Like” button because, well, you like this company ...

blogging, paid, fashion, advertising, Branding, Interesting

Bloggers have bills too, you know!

By: k_bohannan | 10.04.11 | Permalink | No Comments
In today’s society with Twitter and Facebook, we are constantly telling people what is on our minds 24 hours a day, 7 days a week.  Are we really that interesting that there is someone out there who wants to know our inner thoughts and plans for the day as we ...

advertising

Because Ogilvy Said So

By: k_bohannan | 06.22.11 | Permalink | No Comments
We are always looking for the answer.  The right way to do things.  A checklist we can go through and if we have done everything on it, then our idea should be a success.  But we also want to be trail blazers.  Rule breakers.  Say "No thanks!" to "The Man" ...

Uncategorized

Marketing Made Easy(er)

By: k_bohannan | 06.02.11 | Permalink | No Comments
So what is this? 60's Pop Art 80's Video Game Bathroom TileActually, it isn’t any of those. It is something much more multifaceted and innovative. It is called a QR code, or Quick Response code. But what purpose does this 80’s-game-wannabe serve? It is in fact a great marketing tool that has been ...

advertising

Mobile Devices: Future of Advertising? (And when will it get here?)

By: k_bohannan | 06.01.11 | Permalink | No Comments
It used to be that newspapers and magazines were great places to advertise.  Everyone read the morning paper and there were magazine stands on every corner with pages and pages of someone selling something masked in a glossy, colorful package. Now, the printed newspaper is becoming obsolete and magazine sales are ...

Uncategorized

Out With the New, In With the Old!

By: tiffany | 10.26.10 | Permalink | No Comments
People are creatures of routine... our comfort is largely based on familiarity. We like to go to the same places to shop and buy the items that we have always loved. But what happens when something highly recognizable changes? Earlier this month the clothing store chain, The Gap, decided to change their logo ...

Branding

You “Like” Me… You Really “Like” Me!

By: tiffany | 10.19.10 | Permalink | No Comments
 An article online at Advertising Age delved deeper into the question,"What are the benefits of the "Like" button on a company's Facebook page?"  More and more companies, 350 million per the Wall Street Journal, are adding these "like" buttons to their Facebook pages.  But what information is really being achieved by these buttons? Companies stand to ...

Interesting

Best of The Worst…

By: tiffany | 10.12.10 | Permalink | No Comments
Sorry for the hiatus.. we were all busy over at the Ish Network being hilarious. As we were reading this week's issue of AdWeek we came across a listing of the worst ad of 2010...so far. According to Consumerist.com the Staples spot, known as the "WOW Guy" was voted Worst Spot. http://www.youtube.com/watch?v=XUBUxv4VsTw As stated in ...

Blogroll

Forget about Foursquare?

By: tiffany | 08.06.10 | Permalink | No Comments
In the age of the ever evolving marketing world everyone is jumping on board "the latest craze." A pair of articles on Ad Age.com tells us, maybe being the first to be a part of a trend isn't always the best thing to do. The articles talk about Foursquare, one of ...



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