Yes, we're serious. It’s been said that cutting back on advertising during a recession is like stopping a clock to save time. During the past 25 years, Baisden+Company has helped clients weather several “economic downturns.” This one certainly won’t be the last. And if there is anything we’ve learned it’s that dumping ...

Surviving and even thriving in this turbulent economic period has everyone looking to cut costs. From Marketing Sherpa's recently published Email Marketing Benchmark Guide, here's a timely chart for marketers. It says: Keep email off the chopping block. Continue Reading...

Online advertising is on the increase.  It's obvious.  The Internet Advertising Bureau found that online ad revenues hit $5.8 billion for the first quarter of 2008 - an 18.2% increase over the same period last year. And as this trend continues, advertisers are forced to find new and innovative ways to ...

Google has just introduced Goggles - a companion tool for use with GMail - that will help keep you from sending potentially fatal booze-soaked e-mails at 3 AM to your boss or ex-boyfriend.  Click here.

This year has been a big year for the Tampa Bay (Devil) Rays.  A new name, a new logo, and now, they move on to the American League Championship Series.  This new logo, whatever you think of it, has been pretty controversial -along with the dropping of the 'Devil' in ...

For those of you who get my Andrew Bird reference. . . we're trying to help a long-standing client come up with a new name to do with their new business approach and new lines of business.   It's been both fun and challenging.  They want something creative, unique and a ...

So it might not be quite that exciting, but I've been reading all kinds of articles about the cool stuff we web folks will soon be able to do with CSS.  No more images - hooray! A couple of the great articles: WebMonkey's 'Get Started with CSS3' (I've already started incorporating a ...

Have to say this makes me incredibly happy.  Not sure about you, but just thinking about sitting in the Florida sun for the duration of a baseball game makes me sweaty and nauseous.  What were they thinking?? Moving on, though, the Rays are kicking some serious ass  this season.  Go TB!

We design websites for a lot of small businesses that rely on in-store sales for their income, not their website.  Their site is only to let people know about what they sell and where they are; basically, an online brochure.  And that's fine for a lot of small business owners. The ...

Not sure how you'll get the kids to sleep tonight. Tomorrow is, after all, the Big Day. And, based on all the Earth Day-themed advertising we've seen lately, it's shaping up to be another huge national extravaganza. What are you planning for YOUR Earth Day family feast? Earth Day was "invented" ...