A New Portfolio Piece
We have recently added a new print layout to our online portfolio. You may view it (here). We are especially proud of this design for BelQuette, showcasing the white lettering, which is always a challenge no matter the media.
BelQuette began developing a technology that would help to create a new, niche market within the garment decoration industry. They believed a printer could be engineered that would allow companies to offer custom, single print, graphic apparel without the set up costs or low quality normally associated with other printing methods.
Considering their new technology, we had to create an advertisement that would reflect the treatment of white versus color. This was successfully achieved by creating layers of varied whites behind the text to give the appearance of a “whiter” white.