Oct 07

• Email marketing's impact is generally increasing in significance. A recent Marketing Sherpa study of over 3,637 marketers across the nation reveals that opt-in email marketing is alive and well, and in most cases, growing. MarketingSherpa's Email Benchmark Guide 2007
• Email still offers the highest ROI of all direct marketing tactics, surpassing online search engine optimization (SEO) and pay-per-click (PPC) campaigns as well as offline catalog and postcard mailings. Direct Marketing Association (DMA)
• Some companies just do it better than others. Email marketing doesn't have to be a newsletter nor a monthly occurrence. Email can be used to create electronic word-of-mouth (eWOM). BMW's Mini launched an extremely successful viral email campaign that lets users create personalized messages that can be emailed to their friends. BMW Mini
• Top Ten Email Marketing Mistakes Email marketing can be very cost-effective and productive if handled correctly. The proper approach to email starts with an ethical, well-thought-out plan and typically requires a little more time and effort than most email marketers realize. All Business
• Spending on email, and all online marketing initiatives, is forecast to grow astronomically over the next few years, according to a report by Forrester Research.