Edward White Hospital
A Hospital Corporation of America (HCA) affiliate, Edward White was named in memory of astronaut Edward Higgins White II, the first American to walk in space whose life was lost in the Apollo 1 spacecraft fire.
This is a high quality neighborhood facility too often overlooked because of larger medical centers in the area. So we prescribed an aggressive treatment plan that included bus wraps, billboards, direct mail, theater screen ads, newspaper and radio spots. The hospital’s health improved almost overnight: ER visits increased, admissions rose, informational seminars filled to capacity, and elective procedure numbers exceeded expectations.
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